PUMA X END.

Project Overview

We recently collaborated with END. and PUMA to produce a series of image and video assets celebrating the return of the PUMA H-Street - an archive silhouette reimagined for today’s culture. The concept was based around an authentic UK club experience.

Services Utilised

Tough Luck Creative handled casting, styling, and creative direction, delivering a set of social-first image and video assets that capture the energy of underground British nightlife while highlighting the H-Street’s roots in PUMA’s sportswear legacy and its connection to youth culture.